Taylor Swift managed to drive record-breaking numbers to voter registration website Vote.org after urging her 232 million followers on Instagram to take action.
On Tuesday (19 September), hours after the pop star, 32, called on her US fanbase to register to vote in honour of National Voter Registration Day, Vote.org’s communication director, Nick Morrow, announced that “our site was averaging 13,000 users every 30 minutes”.
“Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,0000 users every 30 minutes,” Morrow wrote on X/Twitter.
“13! Let’s just say her reputation for being a mastermind is very well-earned.”
Earlier that day, the “Anti-Hero” singer had posted to her Story, asking followers: “Are you registered to vote yet?
@sugar_in_your_tea probably a bit of a mixture given that she still has hit singles, but it seems to me that fan bases tend to age alongside musicians.
The teen girls I know are into Doja Cat and Black Pink etc.
The people who like the music I liked as a teen are mostly my age.
Interesting.
I’m in my 30s and I like Black Pink (kinda), but that’s probably because my wife is Korean and they’re the most tolerable/unique of the K-Pop artists imo (I found them before they got big in my area). I also like Gukkasten (amazing voice), and that’s about it for Korean music. I mostly listen to classic rock (not my era or my parents’) and recent indie music (largely ska and punk, but lots of other random stuff).
At least in my circle, the people that listen to mostly today’s music are young people. People in their 20s and 30s tend to pick and choose from different eras, older people (>50) listen to their era of music, and 40s are more hit and miss and often influenced by their kids. At least that’s what I observe.
Spotify and YouTube have made it a lot easier to sample from a lot of different eras, it’s not just whatever is on the radio.