Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?
Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?
You don’t understand the word “explicit” do you? Unless I check a box that says “please send me bullshit”, I am not explicitly giving you consent to send me bullshit. You’re also not giving me an option to pay for the whitepaper to avoid being sent bullshit.
The ramifications are that your shitty industry dies over night, and I’m okay with it.
Okay, now I’ve lost respect for you as a person. If I need any of that I’m going to ask my peers for references because I trust references way more than some jackass sending me the same e-mail 12 times over 6 weeks. If I can’t get references, them I’m going to use a search engine. Did you forget that exists?
But for all your bragging about being able to drill down and locate very specific individuals, none of you drill down and search by “this person in particular NEVER responds positively to spam”. So until you start doing that, I’m affected by your immoral practices and I get an opinion too, whether you like my opinion or not.
We’re having a conversation about your industry in general. Not whatever goalpost you move the conversation to.
It’s clear to me from this conversation that your industry is not able to morally justify themselves and instead of owning your shitty behavior you have convinced yourselves that you’re doing people a service. You are not good people. :(
Also, I did notice you conveniently ignoring my comments on sending 12 freaking e-mails. I’d love to see you justify that nonsense.
in this hypothetical, you did. It doesn’t specifically say the word “bullshit” but it does give you an opt-out, both on the sign up and the thank you page, and in the immediate bounce back confirmation and in every subsequent email.
supply chain software? have you considered that everything you’ve purchased in the last 25 years at least was monitored by supply chain software?
you personally know the owner of several fleet maintenance companies? What if there’s a better fleet maintenance company that you don’t know that would be better for your company? I fail to see how “ask someone you know” works at the scale of billion dollar businesses.
I’m afraid your mistaken, that is one of the factors the aforementioned software can segment based on, plus we report on it too
then I’m afraid we’re talking cross-purposes. I am talking specifically about my process and experiences. You may personally hate all marketing, but I think a more realistic take is that taking products to market is an essential part of the economy
im not saying I’m saving lives, I’m saying that in return for money the company I work for will reduce your compute spend on cloud processing. yes, that is literally a service. how else would you define it? Same as if you pay someone to mow your lawn, they are doing you a service in return for money.
I’ll need to scroll back up to see your comments on the 12 emails I’ll edit it in.
edit: i don’t see any comments specifically about 12 emails but you do say “spamming me.”
This will probably anger you more, but if we’re talking specifics then that is compliant with what the law says is or is not “spam.” So, colloquially, it could be considered spam, but legally it is not.
However, I would say all I’ve done is describe how the process works, (edit: for example you say I am bragging, I am not, if such clarification is needed, I am neutrally explaing the processes I am employed to undertake) I think you’ve gotten way angrier than is justified and blown it a bit out of proportion. I understand getting an advert for a new service is mildly annoying but I don’t think it’s worth getting angry enough to insult someone over.
I would remind you that all I’m doing is a fairly boring office job, sending emails to other office jobs because they work specific jobs that my company specializes in helping.
I thought it was clear we were talking about marketing in general since you announced yourself as a marketeer and made no mention of your personal industry. We should ditch the conversation. We’re not going to see eye-to-eye at all here.
there’s no way to briefly cover the breadth and depth of all go-to-market strategies though. B2B, B2C, N4P, and then by vertical, by segment, by persona, by horizontal, by business unit, country, technographics, firmographics, psychographics… there are as many different methods as there are companies, and in many cases several methods within a business unit within a company.
I know it’s tempting to say “I hate all marketing,” but I’d ask you to consider that sometimes we do like it — when a new restaurant opens that looks good, when the new series of our favorite show comes out, when a new game or movie comes out, a new Warhammer collectable, Pokémon card, muscle car, the latest match of the sports team we support…
There must be some profit-driven entertainment you enjoy and it’s unlikely you were motivated to enjoy it by knowing the creators personally.
You don’t need to lose respect for people who are brainwashed by capitalism. They don’t know better because it’s normalised for them all the time. If you berate them, it won’t make them change their ways or see that they’re doing harm.
Mailing people out of the blue is probably a good way to get new customers. How else will people know? SEO is always tricky, advertisements are often blocked, calling a company or sending some mails might get better results. However, twelve mails is clearly overdoing it and there should be a functioning opt out button even out of those mails.
I guess a better way would be to go to conferences of your target demographic, but that would require effort.