So, I will make no secret that I’m rolling my eyes at all of that marketing stuff that goes up every year. But I’ve been thinking, it doesn’t have to be so superficial and pointless. Maybe there’s some rare exception out there that took the opportunity to say or do something meaningful.
Did you come across a company or organisation lately that use the occasion to take some stance beyond feelgood buzzwords or implement a policy internally or in their area of operations that is of at least some importance?
Why are we still pretending like brand visibility isn’t important. Yes it’s pandering to make you want to spend money, yes it’s all “virtue signalling” bullshit - but it still goes to show they value and want our business. Many brands decided not to do anything remotely showing support for us this year and that should be worrying, yes they didn’t do anything in the first place and obviously didn’t have our back, but they still showed some form of representation for us and helped push us into the public so we don’t have to hide. It’s so ridiculous seeing young queer anticapitalists actively shit on the only goodwill rep we had in mainstream venues. They might not have meant anything to you but they sure as hell were good rep for normalization more than just bitching about how much you hate it on the internet.
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For clarity, I refer to an emphasised line in OP where I very clearly write that it occurred to me that it doesn’t have to be meaningless and that I’m looking for examples where the better-case scenario happened.
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