Somewhere, some metric told them that they don’t need to make good ads that explain the product. They only need to be as annoying as possible to garner attention, and put their branding on the end to be remembered.
Marketing is about hacking your brain in order to sell you products you do not need. It is horrible and should be banned entirely.
Yes, it is propaganda, and to build on the comment you’re replying to, one of the tactics they use instead of explaining their product is simply repetitiveness.
If you tell a lie big enough and keep repeating it, people will eventually come to believe it. -Joseph Goebbels
Simply repeat your ad often enough in front of enough people, and an amount of those people will stop questioning the ad and take it as gospel.
A diamond store in Canada has horrible ads with a man screaming in them. (all Canadians know who I am talking about already)
I turn their ads off or switch radio stations when I hear them. If I was going to buy diamond jewellery I would go out of my way to buy from the store that is the furthest away from any of there stores even if it cost more.
I would buy any mineral other than diamonds though.
I’m sad to say that those advertisements worked on me. When a young man needs to buy an engagement ring, name recognition, albeit in a negative light, got me to spend money with them. I just went to the first place that popped in my head.
The bane of marketing.
Somewhere, some metric told them that they don’t need to make good ads that explain the product. They only need to be as annoying as possible to garner attention, and put their branding on the end to be remembered.
Marketing is about hacking your brain in order to sell you products you do not need. It is horrible and should be banned entirely.
“Marketing” is just a euphemism for “propaganda” and is just as unethical (if not even more so).
Yes, it is propaganda, and to build on the comment you’re replying to, one of the tactics they use instead of explaining their product is simply repetitiveness.
Simply repeat your ad often enough in front of enough people, and an amount of those people will stop questioning the ad and take it as gospel.
A diamond store in Canada has horrible ads with a man screaming in them. (all Canadians know who I am talking about already) I turn their ads off or switch radio stations when I hear them. If I was going to buy diamond jewellery I would go out of my way to buy from the store that is the furthest away from any of there stores even if it cost more. I would buy any mineral other than diamonds though.
I guess I’m the rare lucky canadian who has no idea what you’re talking about.
That makes two of us but I only listen to Radio-Canada radio as a source of entertainment that isn’t on my computer with ads blocked 🤷
Neither do I. I don’t have cable and the only time I listen to the radio is when my alarm goes off in the morning (and that’s set to CBC.)
I’m sad to say that those advertisements worked on me. When a young man needs to buy an engagement ring, name recognition, albeit in a negative light, got me to spend money with them. I just went to the first place that popped in my head.
I haven’t listened to local radio in years but you have just unlocked that yell from my memory.
I guess it’s good in the sense as they have been able to cut through the mass volume of media we are flooded with daily.