After years of inflation, Americans are used to sticker shock. But nothing compares to the surging price of streaming video.
Last week, Apple TV+ became the latest streaming service to raise its price—up from $6.99 to $9.99 per month—following the example of Disney+, Hulu, ESPN+, and Netflix, which all hiked their prices in October.
Half of the major streaming platforms in the U.S. now charge a monthly fee that’s double the price they charged when they initially came to market. And many of these streaming services haven’t even been around for 10 years.
This generation of consumers is even dumber than the last one.
They pride themselves on getting taken for a ride because it gives them a sense of belonging.