Is it shallow, or petty, to decide based on name alone? Yeah, pretty much, but there’s probably something, a product or service or site, that the name has made you gloss right over it or jump to it ASAP.
What are some examples that spring to mind for you?
Where do you get groceries? The only grocery store near me without any self checkout is Trader Joe’s, and while I usually shop there first, there’s always something I need that they don’t carry.
I live in Germany. There are eight different supermarkets within driving distance (less than half an hour), and two smaller markets within walking distance. Two of the big markets have self-checkouts, so I stopped shopping there altogether out of spite.
EDIT: just to visualize the statement, this is one of the cities around these parts (~150k people). Not my actual home as I don’t post personal stuff online, but a good representation of the situation.
Everything within the blue area is less than 20 minutes walking distance away from the blue marker in the middle, and every red marker is a supermarket. If someone dislikes a shop for any reason, it is a matter of minutes to find a different one.