Feels like this will benefit from some sort of fuzzy deduplication in the pictrs storage. I bet there are a lot of similar pics in there. E.g. if one pic or a gif is very similar to another, say just different quality or size, or compression, it should keep only one copy. It might already do this for the same files uploaded by different people as those can be compared trivially via hashing, but I doubt it does similarity based deduplication.