Enshittification is coming:
Beginning in the next month, when users click Bitly links or QR Codes, they may see a preview page prior to being directed to the destination URL. The page includes information about the link destination and may include advertising.
What’s extra crazy, is that I know of a few automated processes that use a bitly link. There are going to be some broken systems out there because people wanted to distribute libraries using a shortner to make it easier on end users.
Even though something like “download.mozilla.org/?product=firefox-latest-ssl&os=linux64&lang=en-US” is easier to type than “bit.ly/h7387ud-838” imo, because one has a logical structure (that I can adapt on the fly), and because I can probably type those single words faster than I can type single characters.