Here is the unlisted demo video from their newsletter: https://www.youtube.com/watch?v=UP_TBaKODlw
Key bits:
After acquiring Serif last year, Canva is now relaunching its Adobe-rivalling Affinity creative suite as a new all-in-one app for photo editing, vector illustration, and page layouts. Unlike Affinity’s previous Designer, Photo, and Publisher software, which were a one-time $70 purchase, Canva’s announcement stresses that the new Affinity app is “free forever” and won’t require a subscription.
Affinity’s one-time-purchase model was one of the most appealing things about its older software offerings, standing in stark contrast to Adobe’s controversial subscription-based creative suite. While Canva’s own design platform can be used for free, it also locks most of its capabilities behind subscription paywalls, which raised concerns that Affinity would adopt Canva’s subscription-based approach following the acquisition. The company is trying to put those fears to rest for good by repeatedly mentioning how “free” the new Affinity app is, but the AI integrations will likely be met with some resistance by creatives who oppose the technology.
I’m glad they didn’t add any subscription pricing, and while I don’t know if they’ll actually be able to fund it through the optional AI subscriptions alone, at least it can be used offline for those who want any AI things. Now my only complaint is the lack of a solid Linux client.
100% this is a jump-the-shark moment.
I sort of think what they’re releasing will stay free for a long time. That’s not my concern.
My concern is that since they’ve been acquired by Canva you can tell how Canva is thinking about Affinity; it’s a pure subscription driver towards Canva.
So given this is what Canva wants to do with Affinity, I have no doubt that Affinity will focus on shipping features that drive towards Canva subscriptions. That means other features will atrophy and that the future of affinity is one where you’re increasingly finding it diffficult to use, if you’re aiming to use it as an alternative to Adobe, without a subscription.
So this is subscription software by another name - it just creeping subscription, slowly boiling the frog in hope we won’t all jump out. Make no mistake, the fire has been lit and it won’t be long before the water gets warm.
Enshittification here we come.
That seems a bit extreme. I don’t need anything beyond CS6, and so far, Affinity is looking good. If people want to pay extra for added features to subsidize me, more power to them; I’m seriously fine with features from (longer than I want to think) ago.