It’s worth re-mentioning this whenever it pops up.
The GDPR does not mandate the cookie pop-up. The GDPR just says that companies cannot gather personal information about you without your consent,
If companies weren’t trying to build a profile about you all the time, they don’t need a banner in the first place. The GDPR is amazing because it makes it immediately obvious which rare companies actually respect you and your right to privacy, due to not needing cookie banners in the first place
As someone from the UX side of the fence, I can assure you that there are a lot of legitimate convenience and or fraud protection reasons for why a company might store PII server side for the user’s convenience. Targeted marketing isn’t the only reason to store identifying information.
Fraud prevention is a legitimate interest and does not need a consent request.
I’m pretty sure that is specifically called out in GDPR. Certainly ICO (UK) has loads of articles on it.
However legitimate interests are often difficult to demonstrate compliance, so it can be easier to rely on consent.
It’s worth re-mentioning this whenever it pops up.
The GDPR does not mandate the cookie pop-up. The GDPR just says that companies cannot gather personal information about you without your consent,
If companies weren’t trying to build a profile about you all the time, they don’t need a banner in the first place. The GDPR is amazing because it makes it immediately obvious which rare companies actually respect you and your right to privacy, due to not needing cookie banners in the first place
As someone from the UX side of the fence, I can assure you that there are a lot of legitimate convenience and or fraud protection reasons for why a company might store PII server side for the user’s convenience. Targeted marketing isn’t the only reason to store identifying information.
Fraud prevention is a legitimate interest and does not need a consent request.
I’m pretty sure that is specifically called out in GDPR. Certainly ICO (UK) has loads of articles on it.
However legitimate interests are often difficult to demonstrate compliance, so it can be easier to rely on consent.
Imagine if fraud prevention mechanisms were ineffective if you do not consent to targeted advertising.
Black Hat: Darts! These darks patterns got me again, I accidentally consented, now I won’t be able to bypass the captcha!