It seems Ben and Jerry’s may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?
Or is their irresistibly good ice cream strong enough to keep their ship afloat?
Edit: Side note - in the absence of B&J, what ice cream are you turning to? I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.
People will get tired of the ideology pushing. All people want from B&J is ice cream not ideology.
I’d actually argue the opposite. Less and less people care about the actual product and the more and more people are buying ideology.
The next logical step is to abstract away the physical product and simply sell the ideology.
“I’d like some coffee with no sugar please”
“I’m sorry sir, we are out of coffee with no sugar. We only have coffee with no milk. May I suggest the diner across the street?”
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Yeh. So if they push ideology, some other alternative will take its spot in the market.
Any other good cookie dough dice creams around?