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Apple employees outnumbered customers at Vision Pro launch in San Francisco’s Union Square::Apple’s new Vision Pro headset drew a sparse but eager crowd to San Francisco’s Union Square on Friday, for pickups and demos.

  • dustyData@lemmy.worldEnglish
    1·
    11 months ago

    I would bet that R&D for something like this must be around several billion dollars, so this is not even breaking even when you add in marketing and production costs.

    • ShustOneEnglish
      2·
      11 months ago

      Right but this is preorder. How often does a preorder break even for Apple? How does this income compare to the size of normal preorders?

    • uis@lemmy.worldEnglish
      1·
      11 months ago

      All R&D was already done before them. So they already break even.