The company is focusing on profitability in its third year.

Sony misses PS5 sales target as console enters ‘latter stage of its life cycle’::Sony has cut its sales forecast by 4 million units for the fiscal year, down from 25 million to 21 million. It comes as the company missed its sales projections by a million.

    • Fisch@lemmy.mlEnglish
      13·
      10 months ago

      As far as I know they already lose money selling them because they make way more money through PS plus and the PS store

      • givesomefucks@lemmy.worldEnglish
        23·
        10 months ago

        Consoles never really make money.

        The money is in locking consumers in your ecosystem, which is why exclusives used to be a big deal. Now they’d rather their games be available to people on other consoles since they bought up too many studios

        Like, Xbox wants everyone that owns a Xbox to buy COD for Xbox. But they also can’t limit it to Xbox because a bunch of ps5 people would buy it if they could. So it’s better to sell thru ps5 then losing all those potential customers that will never buy an Xbox.

        • Telodzrum@lemmy.worldEnglish
          15·
          10 months ago

          This is only half true. They are loss leaders early in their lifecycle, but almost (looking at you PS3) always profitable 2-3 years into production due to paying down initial costs of production and efficiencies developed during production.

    • BorgDroneEnglish
      2·
      10 months ago

      I wish they did the opposite. Release a €999 PS5 Pro with specs that justify that price.