I think the government should be going after service providers and advertiser’s that knowing and deliberately target children with content that isn’t curated by a suitable authority for the children’s age group.

Previously we had librarians and TV channels to regulate children’s media. Responsible people making reasonable judgements about the content a child should be targeted with.

That isn’t the case anymore. Social media allows people and organisations direct access to children with no accountable authority in-between. Children are watching content that the child knows they shouldn’t be watching. The producer and the service provider also knows this too. So children will place concert effort to avoid it being detected.

They all know that they are making content for children. Even when they’re making content that the know isn’t suitable for them. The people behind prime energy drink wanted to sell alcoholic drinks. They revealed in a podcast they didn’t because they knew there was no market for it as their audience was far too young. Despite this they continue to make content that uses frequently sexual and violent humour. They also use and play with racism and sexism in their content.

Regulate the market and the problem will dwindle away. Their is entire businesses set up to pray on the attention of children.