• RedditWanderer@lemmy.world
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    5 months ago

    It’s called raising awareness in society. This kind of coverage costs millions of dollars, and it only happened because they involved something visible we all care for in a way.

    • Telorand@reddthat.com
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      5 months ago

      I guess, but who hasn’t heard of climate change at this point?

      The conversation has to go beyond that, and their desire to raise awareness accompanied by acts like this only demonstrates their conviction, not the truth of our impending doom. They have to reach the people who still don’t think it’s real, and what does painting a historical monument have to do with climate change?

      The plot they want people to pick up gets lost and the message is out of their control if the act isn’t self-evident with regard to their purpose.

      • RedditWanderer@lemmy.world
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        5 months ago

        I can go through the dictionary all day. That’s called activism my dude, and it was an excellent way to being attention to a particular issue they are campaigning for.

        The act is self-evident in regards to their purpose lmao. They “painted” the environment (polluted it) in a way we could all relate to, in a effort raise awareness on other things happening in the environment that aren’t as visible.