The new labels allow employees to change prices as often as every ten seconds.
“If it’s hot outside, we can raise the price of water and ice cream. If there’s something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.
Apps like Uber already use surge pricing, in which higher demand leads to higher prices in real time. Companies across industries have caused controversy with talk of implementing surge pricing, with fast-food restaurant Wendy’s making headlines most recently. Electronic shelf labels allow the same strategy to be applied at grocery stores, but are not the only reason why retailers may make the switch.
The true cyberpunk dystopia. They ultimately want to keep you as close to destitute without actually being bankrupt as possible, that way they extract as much as possible from you at all times for as long as they can.
Capitalism will always try to get as many people as possible, to pay as much as possible, for as little as possible.