As someone who grew up playing games like World of Warcraft and other AAA titles, I’ve seen how the gaming industry has evolved over the years—and not always for the better. One of the most disturbing trends is the rise of gacha games, which are, at their core, thinly veiled gambling systems targeting younger players. And I think it’s time we have a serious conversation about why this form of gaming needs to be heavily restricted, if not outright regulated.
Gacha systems prey on players by offering a sense of excitement and reward, but at the cost of their mental health and well-being. These games are often marketed as “free to play,” making them seem harmless, but in reality, they trap players in cycles of spending and gambling. You don’t just buy a game and enjoy its content—you gamble for the chance to get characters, equipment, and other in-game items. It’s all based on luck, with very low odds of getting what you want, which leads players to keep spending in hopes of hitting that jackpot.
This setup is psychologically damaging, especially for younger players who are still developing their sense of self-control. Gacha games condition them to associate spending money with emotional highs, which is the exact same mechanism that fuels gambling addiction. You might think it’s just harmless fun, but it’s incredibly easy to fall into a pattern where you’re constantly chasing that next dopamine hit, just like a gambler sitting at a slot machine. Over time, this not only leads to financial strain but also deeply ingrained mental health issues, such as anxiety, depression, and a lack of self-control when it comes to spending money.
Countries like Belgium and the Netherlands have already banned loot boxes and gacha systems, recognizing the dangers they pose, especially to younger players. The fact that these systems are still largely unregulated in many other regions, including the U.S., shows just how out of control things have gotten. The gaming industry has shifted from offering well-rounded experiences to creating systems designed to exploit players’ psychological vulnerabilities.
We need to follow Europe’s lead in placing heavy restrictions on gacha and loot boxes. It’s one thing to pay for a game and know what you’re getting; it’s another to be lured into a never-ending cycle of gambling for content that should be available as part of the game. Gaming should be about fun, skill, and exploration, not exploiting people’s mental health for profit.
It’s time for developers and legislators to take responsibility and start protecting the players, especially the younger ones, from these predatory practices.
This reads like “the only moral Skinner box is my Skinner box.”
Also sounds like you haven’t played in a while. The addition of real currency to gold trading creates an even more direct pipeline from one’s wallet to in-game gear dice rolls. Guilds selling raid gear is even more common now, and with crafting orders, a whale can spend to reroll secondary stats on crafted gear.
With the way Warcraft is throwing currencies at players now, it’s clear Blizzard has taken more than a few cues from how gacha and other live-service outfits are doing things these days. Plenty of opportunities for ruinous, addictive behavior.
No, I’m a current member of World of Warcraft.
It has literally always been like this. Where have you been? People were selling power leveling runs through stockades back when the game first started. They were selling BOE gear for gold, and that gold was obtained with a credit card through gold selling websites. The introduction of wow tokens just changed the recipient of the money from Gold farmers to Blizzard entertainment. I assure you that most people who are active players of the game are not buying tons of gear with gold that has been obtained through their credit card, and even if they were, it doesn’t affect you at all. The guilds that sell runs through challenging content, they have always been doing that, since the very beginning. I remember back in burning crusade people spamming chat that they would carry you through black temple near the end of the expansion. So there’s not like some new shift towards that. It’s always happens like that. The only thing that has shifted is that now, more than ever, you can play the game on your own and get your own gear. The introduction of solo delves has made it possible to gear up your character completely on your own without any additional help from others
I fully agree with this and they have been ignoring player feedback about it for a while now, it’s completely bullshit how many stupid currencies we have and it almost feels like they are AI generating the game design at this point. Like they are going to chat GPT and asking, “what’s a good way to create an addictive loop of currencies for players?” Because some of them are in your bags, some of them are in the currency pane, some of them are bind on character, bind on account, some of them can be traded and some can’t. It’s utter insanity. Truly ass game design. This is the first time they finally made a shift back to using a single currency for PVE though, the flight stones and valor stones. Kind of like marks of valor back in wrath.
Come on. We both know that legitimizing the RMT system increased the number of gold buyers and normalized the process. Not only does it now capture the players who were both a) squeamish about paying unproven third parties and b) had no recourse if they did get scammed, it’s also a far more convenient process. We know the gold-for-gear (and other services) market exploded in size because Blizzard was finally forced to make systemic changes to fight/redirect services spam. Service sellers are everywhere, and there was a point they were constantly in your whispers, your mailbox, your chat, your group finder. It’s nothing like it was 15-20 years ago.
No, gold buyers are not most players (and no, I don’t care that some players are doing it). Most gacha players aren’t whales, either. My point is that yes, your game is also chasing the whales right now and will continue to design systems to do so.
Really? Where is your data to back that up? Games like old school RuneScape and World of Warcraft still have people who buy gold and get banned for it all the time. You’re also conveniently disregarding lots of the benefits of this system. People can now earn currency fully in game to pay for their subscription. Completely for free, and other players are making a choice the purchase the tokens. There’s virtually no pressure in game whatsoever in World of Warcraft that prompts you to purchase them. There’s no pop-ups, no advertisements for tokens at all. This is the least predatory form of microtransaction I have ever seen. Compare this to Destiny, in which you are constantly given currency for free to use in the eververse, and repeatedly going there back and forth being flashed with bullshit items that you’ll never have enough currency to afford.
It is, MMO players have been doing this to gacha games for years now, it’s just pot calling the kettle black.
Good luck figuring out how to avoid labeling every game ever made as a “skinner box”. It’s basically a jaded person’s definition of what video games are at their core.
It doesn’t have to be jaded. As with the original quote I riffed off of, these particular Skinner boxes don’t have to always be pure evil and can provide net-positive outcomes, as long as we’re clear-eyed about the consequences of participating. The latter part is what I’m trying to drive home here. Consumer behavior psychology is part of every major live-service game.