I’m working thru a marketing cert via Google rn (working with the enemy) and I just learned how many ads we’re exposed to on a daily basis!

Any guesses?

Tap for spoiler

4000-10000

ads per day !!!

  • Lunatique @lemmy.ml
    6·
    15 hours ago

    I can say with confidence, if they use the phone more than five hours a day and they actively go outside grocery store, convenience store, movie theater, or in a public outing, they see at least 100 ads per day.

    I have DNScrypt with built in adblockers, I download my media and don’t watch television through cable, nor do i have subscription based streaming platforms. I go some days not seeing 1 ad

    • eldavi@lemmy.mlEnglish
      1·
      8 hours ago

      i likewise don’t see many adds thanks to various forms of adblockers and now they feel repetitive and annoying each time i trapped somehow; sometimes so offputtingly so that i stop consuming the media.

    • Taldan@lemmy.world
      4·
      15 hours ago

      What is being counted as an ad for these things? Is branding slapped on a product an ad? If a car with a company logo drives by my window, is that an ad?

      I’m in a similar ad boat to you in that I actively removed most ads from my life. I work remotely and often go a full day without going to a commercial venue. I still see a lot of things that could be classed as ads

      As a random example, I just looked at my key chain. My car key has a Ford logo. The key chain was a freebie from a now long-defunct car dealership with their logo. I have a light on it sold by Battery Junction and manufactured by Titanium, with both logos prominently displayed. One of my keys was cut by a local locksmith with their name engraved on it. This could be considered as exposing me to 5 separate ads just on my key chain

      To get a figure in the thousands, they probably have a very inclusive definition of an ad. I’m sure we’re exposed to more ads than we realize

      • Lunatique @lemmy.ml
        2·
        15 hours ago

        Seeing a logo isn’t an ad. It’s a symbol to represent the brand but it isn’t a commercial or direct business effort to get you to become a customer (buyer of, purchaser of, consumer of) that brand. It is only the placeholder for the name of the brand for quicker identification of what the company/business/product is.