I’m working thru a marketing cert via Google rn (working with the enemy) and I just learned how many ads we’re exposed to on a daily basis!
Any guesses?
Tap for spoiler
4000-10000
ads per day !!!
I can say with confidence, if they use the phone more than five hours a day and they actively go outside grocery store, convenience store, movie theater, or in a public outing, they see at least 100 ads per day.
I have DNScrypt with built in adblockers, I download my media and don’t watch television through cable, nor do i have subscription based streaming platforms. I go some days not seeing 1 ad
What is being counted as an ad for these things? Is branding slapped on a product an ad? If a car with a company logo drives by my window, is that an ad?
I’m in a similar ad boat to you in that I actively removed most ads from my life. I work remotely and often go a full day without going to a commercial venue. I still see a lot of things that could be classed as ads
As a random example, I just looked at my key chain. My car key has a Ford logo. The key chain was a freebie from a now long-defunct car dealership with their logo. I have a light on it sold by Battery Junction and manufactured by Titanium, with both logos prominently displayed. One of my keys was cut by a local locksmith with their name engraved on it. This could be considered as exposing me to 5 separate ads just on my key chain
To get a figure in the thousands, they probably have a very inclusive definition of an ad. I’m sure we’re exposed to more ads than we realize
Seeing a logo isn’t an ad. It’s a symbol to represent the brand but it isn’t a commercial or direct business effort to get you to become a customer (buyer of, purchaser of, consumer of) that brand. It is only the placeholder for the name of the brand for quicker identification of what the company/business/product is.
Fuckin loads.
Not American but can’t imagine they see fewer.
The only ads I really see are product placements, brand names/logos and product reviews on youtube (which are generally paid ads).
Like many here, I use ad blockers etc but I don’t think most people realize how much of what they see are actually ads. Just look at a pair of sneakers and you’re likely to see an ad on the side of them.
If you say digital ads, probably none.
But we have ads everywhere, brands and logos are everywhere, this is ad too.
I get my earphones I see their logo, I get my phone I see a logo too, my laptop, my shoes, my shirts etc… Ads everywhere.
i tend to remove logos from all my shit for this very reason. i hate ugly logos so much.
Zero but I’m neither average nor American.
The odds of that are very near zero. They’re including things like brand names and logos as ads. The Lemmy logo itself would be considered an ad
They’re not getting numbers in the thousands by only including intrusive ads
That’s rather silly. Might as well include road signs “advertising” places to go and how far away they are.
Are there no billboards where you live? Do businesses not advertise their services there? Do you just stay inside with your eyes closed while being either above or below average?
I live in the countryside. You know, that place with all the green.
Jokes on you, there are ads as posts on lemmy.
Bots are everywhere.
I’ll see 3-5 digital ads, on my phone at lunch in 20 mins, everything else is 100% ad free. I grew up with 80s tv commercials, nothing affects me now, lol, I also haven’t had cable in, woah, 25 years Also not from the states
⬆️ 😎
So many people don’t read the most obvious “no entry” signs. I don’t think they’ll notice most advertising.
I wonder if signs have become less effective as a result of advertising. Have people become desensitized to things trying to grab their attention?
I watch people STEP OVER a sign that states “Elevator is in service” at least 3 every time. I watch people throw GARBAGE in a battery recycling bin, every day. When I ask if it was a battery they threw in there they say no, I just saw recycling on the bin. There is a picture, 50cmx50cm, with 8 different batteries on it. Either that or literacy has dropped to near 0
One every 6 seconds? I call bullshit. Or are ya all driving a F1 race?
I can believe this.
Every time I need to use a system with no protection, I am shocked by how many ads are fucking everywhere.
6 seconds is more time that it takes to go through a Google search, or to scroll through a screenful or two of social media. You can see a dozen ads in 6 seconds if you’re not using any kind of ad blockers.
Well okay I do see your point, but don’t you think the article confounds “sees” with “are exposed to”?
I did the math myself assuming seven hours of sleep and the higher estimate of 10 000 ads - yup, one every 6.12 seconds.
If an add lasts more than six seconds you would start lagging behind. Then again, I guess some people consume multiple adds at once.
With seven hours of sleep and 4000 every day we’re down to one ad every 15 seconds. Still seems wild even by American standards.
I suspect Google have been manipulating data in order to convinse buyers of the efficiency of their ad selling business, and this is the result of flipping these data back to society.
Boy idk, with my pihole I can see all the places where ads are supposed to be on articles and stuff and there are a freakin ton of breaks and funky formatting.
That’s not including highlighted word ads, video ads at the top and sides of the screen (especially the ones that follow you) and sponsored results in every search (Google, Amazon, etc.). The top result bar of the main used search engine, Google, shows you an entire scrollable row of related product ads, followed by another block of ad links after. When you buy things online, there’s often a pop up about related products or things you might like before you check out, which is 6-12 more ads. That’s not including the multiple ads that may already be present on each product page.
I can’t comment on social media sites in depth, but there they likely have static ads in addition to volumes of sponsored posts, plus a solid chunk of the “content” is also advertising.
Does this include real life and not just the internet? Radio ads, gas pump ads, billboards, ticker messages and printing on vehicles are all ads as well. Oh, and all the clothing with logos.
I absolutely believe 4,000-10,000 for an average person without blockers who uses normal sites. Video ads probably make up a relatively small proportion but ads are -everywhere-.
Take radio ads - if they last 10 seconds each and you listen to the radio non-stop all day, 2/3rd of the content on the radio would have to be ads. If they play 2 minutes of pop music for every 30 seconds of ads you just can’t reach these numbers.
It’s true that you can get several ads all at once online, I just still find it hard to believe one could reach 10 000 in a day without basically making an effort. At least in terms of visible ads - trackers is another thing.
But maybe I’m just out of touch. Recently I generally forget to install ad blockers because I have pretty much stopped using the majority of the web.
If you take each medium in isolation, no you can’t reach those numbers.
But for a whole day across all the various ways advertisers have found to shove shit in our faces? I just think you might be under-estimating how many ads are out there, or maybe not considering all the things that count as ads, especially in meatspace, and how little most people actually do to avoid them, if they can even be avoided.
Like that 30 seconds for every 2 minutes of music is often while driving and seeing billboards and vehicle advertisements and stuff as well.
I’m European and I only went to the US this year (first and last time), and it’s true I was weirded out by the amount of billboards. But still, the same billboard usually stays within your line of vision for a little while.
And if they really count it in such a crazy way by knowing what’s in everyones field of vision all the time, that’s a crazy approximation from their side.
I think it’s likely they instead measure how mamy ads come through the web to your device, which is different from how many you actually see. Like an ad at the bottom of a website you don’t scroll through and stuff like that.
Very few. My home internet is adblocked with multiple layers. I don’t frequent ad-filled social media. I don’t watch TV much. Probably the most ads I’d get are if I’m driving, then I’ll get billboards and the like.
Me (uses discord and lemmy, rarely watches youtube and adblocks browser and youtube) online: 20 or so (counting Netflix ads), real-life: 1000 (half of them old).
I gotta wonder what they’re counting as an impression. How much is junk mail/email spam, for instance? How much is fully peripheral - billboards you’re not stopping to read, ambient Internet banner ads you’re deliberately ignoring or clicking through? Native ads people simple don’t clock or understand?
I also have to wonder how many of these ads “stick” in anyone’s brain. It seems like exposure at that volume would make retaining any individual impression unlikely.
Every bannor ad on a webpage is one ad. A news article can have 12 or more.
Sure. And social media is six different ads in a blender after every swipe.
But is anyone actually absorbing any of this?
Not me. Thank goodness for adblockers.
Pro tip: Don’t be stuck in from of your phone all day, this reduces ad counts, too!
That’s insane! It also seems like a figure of diminishing of returns. If your company puts out the only ad out there, that will be incredibly effective. But one in 4K? Does it really make a difference?
But one in 4K? Does it really make a difference?
I bet the better resolution helps
