I’m working thru a marketing cert via Google rn (working with the enemy) and I just learned how many ads we’re exposed to on a daily basis!

Any guesses?

Tap for spoiler

4000-10000

ads per day !!!

  • ButteryMonkey@piefed.socialEnglish
    2·
    16 hours ago

    If you take each medium in isolation, no you can’t reach those numbers.

    But for a whole day across all the various ways advertisers have found to shove shit in our faces? I just think you might be under-estimating how many ads are out there, or maybe not considering all the things that count as ads, especially in meatspace, and how little most people actually do to avoid them, if they can even be avoided.

    Like that 30 seconds for every 2 minutes of music is often while driving and seeing billboards and vehicle advertisements and stuff as well.

    • cabbage@piefed.socialEnglish
      3·
      16 hours ago

      I’m European and I only went to the US this year (first and last time), and it’s true I was weirded out by the amount of billboards. But still, the same billboard usually stays within your line of vision for a little while.

      And if they really count it in such a crazy way by knowing what’s in everyones field of vision all the time, that’s a crazy approximation from their side.

      I think it’s likely they instead measure how mamy ads come through the web to your device, which is different from how many you actually see. Like an ad at the bottom of a website you don’t scroll through and stuff like that.