• plyth@feddit.org
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    15 hours ago

    influencers are only a small segment of the ad market

    They are:

    Der deutsche Werbemarkt wächst 2025 um knapp 5 Prozent auf 30,9 Mrd. Euro Netto-Werbeumsatz.

    The quoted number above should be their share.

    Yes, those €8 billion could be spent more effectively

    Must be spent! By law that’s why they are collected. Not spending them on political education is the first step towards propaganda.

    flooding the waves with propaganda against fascism. This is not the situation we should want.

    That’s not the best way to handle it. Truthful education would have prevented the current situation.

    As long as public media remain committed to (trying to) reporting in a balanced way - as they should! - it can never compete with fascist propaganda that is not afraid to willfully lie.

    Balanced is already giving an equal share to lies. They have to tell how it is. If people trust them then lies lose their power.

    • Hapankaali@lemmy.world
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      8 hours ago

      Truthful education would have prevented the current situation.

      How? An extremely tiny minority of the population has any semblance of education, it’s not realistic to expect to be able to educate the masses up to the standard required to steel oneself against an endless barrage of malicious propaganda.

      Balanced is already giving an equal share to lies.

      No, “balanced” means calling out lies for being lies - but the truth is still nuanced. You can’t hope to compete with simple propaganda slogans and oneliners through nuance and thoughtfulness.

      • plyth@feddit.org
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        7 hours ago

        How? … steel oneself against an endless barrage of malicious propaganda.

        When public broadcasters are trusted they can tell what is bad and people will believe them. That trust is lost in big parts.

        You can’t hope to compete with simple propaganda slogans and oneliners through nuance and thoughtfulness.

        If people suffer and are isolated, they want easy answers. We created the circumstances where people don’t have time for nuances. Public broadcasters can’t and shouldn’t placate society forever. Propaganda wouldn’t be an issue if the broadcasters had prepared society for what is coming.

        • Hapankaali@lemmy.world
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          6 hours ago

          That trust is lost in big parts.

          …due to a barrage of malicious propaganda.

          If people suffer

          The standard of living in Germany is close to the highest it’s ever been.

          • plyth@feddit.org
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            5 hours ago

            due to a barrage of malicious propaganda.

            The betrayal came first.

            The standard of living in Germany is close to the highest

            If you measure size of TV screens. Sport clubs are losing members, bridges are fragile, trains unpunctual, pensions are not secure, teachers cannot teach the same level of knowledge, nature will change soon. People want answers and the estsblishment doesn’t deliver.