Except they’re not. Basically every automaker that sells in America has cut plans for EVs instead of lowering the price to a point people can afford it (and they’d still make profit)
Without going into too much detail and doxxing myself, this industry is my day job. The North American automakers are pretty agnostic when it comes to power train energy sources. The problem is that they are also aware of what sells. North America is still in love with trucks and SUVs, and without subsidies and incentives, the return on investment for converting those production lines simply wasn’t there. And they are not anywhere near ideological enough to persist with the conversation anyway.
The other problem is Trump himself. Actual investment by the automakers has fallen off a cliff ever since the tariffs started swinging back and forth. There’s nothing big business hates more than instability, so I’m guessing that the automakers are going to continue sitting on their hands, investing as little as possible until whatever administration comes next.
Except they’re not. Basically every automaker that sells in America has cut plans for EVs instead of lowering the price to a point people can afford it (and they’d still make profit)
Without going into too much detail and doxxing myself, this industry is my day job. The North American automakers are pretty agnostic when it comes to power train energy sources. The problem is that they are also aware of what sells. North America is still in love with trucks and SUVs, and without subsidies and incentives, the return on investment for converting those production lines simply wasn’t there. And they are not anywhere near ideological enough to persist with the conversation anyway.
The other problem is Trump himself. Actual investment by the automakers has fallen off a cliff ever since the tariffs started swinging back and forth. There’s nothing big business hates more than instability, so I’m guessing that the automakers are going to continue sitting on their hands, investing as little as possible until whatever administration comes next.