Sunk cost. The price for these “premium” cars is sillyz and the features don’t work. But people wouldn’t pay such a price for unfinished crap, right? Right?! So they justify it to themselves and get defensive.
Also a lot of people will treat any shitty-shit consumer piece of crap as being part of their “personal identity” (an effect very purposefully created and used in the marketing strategy of lots of brands) and that is much more so for something which is way more expensive than pretty much all consumer gadgets out there and which people most definitelly are seen with (in some ways its almost a cross between a 2nd skin and a home away from home).
As soon as people treat something as part of their identity, any criticism of it is felt as a criticism of they themselves, which depending on the social environment and maturity of the individual, can be taken as an attack.
Sunk cost. The price for these “premium” cars is sillyz and the features don’t work. But people wouldn’t pay such a price for unfinished crap, right? Right?! So they justify it to themselves and get defensive.
Also a lot of people will treat any shitty-shit consumer piece of crap as being part of their “personal identity” (an effect very purposefully created and used in the marketing strategy of lots of brands) and that is much more so for something which is way more expensive than pretty much all consumer gadgets out there and which people most definitelly are seen with (in some ways its almost a cross between a 2nd skin and a home away from home).
As soon as people treat something as part of their identity, any criticism of it is felt as a criticism of they themselves, which depending on the social environment and maturity of the individual, can be taken as an attack.
The rise of lifestyle brand marketing and the internet go hand-in-hand.
There’s a reason why everyone under 30 cares more about their online persona than real life relationships.
Rise? Lifestyle brand marketing has been a part of basically every culture since the dawn of civilization.
No it hasn’t.
Advertising used to be about the product.
Nike spearheaded branded marketing in the early 80s and the world has never been the same.
“Just do it.”
If you want to look up more I used to take this guys classes. It’s his life’s work.
https://en.wikipedia.org/wiki/Sut_Jhally
We are trained to this. For decades we both consume ‘brands’ and are ourselves ‘branded’.