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They make money by selling information about you.
Not a lot of information to sell from a single GET request when an image is embedded on a third party website or app.
Edit: come to think of it, maybe you’re right, and this is in response to 3rd party cookies being phased out pretty much everywhere.
I think you probably nailed it. Firefox and Safari already block 3rd party cookies by default. I think chrome is supposed to sometime this year, and that will cover 95% of most internet users.
And when they combine traffic from you with traffic from others they can infer more info.
To comply with GDPR, they’d need consent for that, and you can’t get consent through an
<img />tag, and I was never asked for consent before seeing a giphy in slack, for example.There are places where they don’t care about GDPR. It is probably relevant in the giphy case but other sites opreate outside the eu.
I think you probably nailed it. Firefox and Safari already block 3rd party cookies by default. I think chrome is supposed to sometime this year, and that will cover 95% of most internet users.