Jabber was much smaller than the Fediverse when Google launched Talk.
Users are more aware of the risk now. “Oh you should go use Google Talk, it’s an open standard” is stupid in retrospect. Likewise, “you should use Threads, it’s an open standard” would be absurd. The value here is “you should use Mastodon/Lemmy/whatever, it’s a good open platform and still lets you interact with Threads users”.
It’s important to remember that the most famous example of embrace-extend-extinguish ultimately failed: Microsoft’s tweaks to Java and Javascript are long dead, Microsoft having embraced Google’s javascript interpreter and abandoned Java in favour of their home-grown .NET platform.
This implies Google is organized-enough to have any coherent concept of strategy. They made a browser because everything they make is web-based and wanted to control that. They add non-standard features to the browser because they want to do stuff that isn’t doable as part of the standard, because the web is a document engine that has been perverted into a general-purpose application platform.
This implies Google is organized-enough to have any coherent concept of strategy.
I am confident that Google does have a high-level strategy regarding areas that they move into. That doesn’t mean that everything that they do that creates compatibility issues is an embrace, extend, and extinguish attempt, though.
Jabber was much smaller than the Fediverse when Google launched Talk.
Users are more aware of the risk now. “Oh you should go use Google Talk, it’s an open standard” is stupid in retrospect. Likewise, “you should use Threads, it’s an open standard” would be absurd. The value here is “you should use Mastodon/Lemmy/whatever, it’s a good open platform and still lets you interact with Threads users”.
It’s important to remember that the most famous example of embrace-extend-extinguish ultimately failed: Microsoft’s tweaks to Java and Javascript are long dead, Microsoft having embraced Google’s javascript interpreter and abandoned Java in favour of their home-grown .NET platform.
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This implies Google is organized-enough to have any coherent concept of strategy. They made a browser because everything they make is web-based and wanted to control that. They add non-standard features to the browser because they want to do stuff that isn’t doable as part of the standard, because the web is a document engine that has been perverted into a general-purpose application platform.
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I am confident that Google does have a high-level strategy regarding areas that they move into. That doesn’t mean that everything that they do that creates compatibility issues is an embrace, extend, and extinguish attempt, though.