Formula E team fires its AI-generated female motorsports reporter, after backlash: “What a slap in the face for human women that you’d rather make one up than work with us.”::px-captcha
Formula E team fires its AI-generated female motorsports reporter, after backlash: “What a slap in the face for human women that you’d rather make one up than work with us.”::px-captcha
You’ve got bigger problems than labour relations when “having a pleasant feminine voice” is the success criteria you use to measure the performance of a reporter.
I dunno, this logic sounds exactly like the fucked up logic that went on in the conference room that dreamed up this shitty idea only to have it face reality and be pulled on day one.
What else does a racecar reporter have to do? There’s only so many ways you can say the cars are going round in circles.
Never really watched racing, have you…
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But any insight it might have about racing is not its own, and so it may not feel genuine to someone who knows it’s AI. It’s nice to have former racers as commentators because they give you information that few other people have, like Martin Brundle for example.
Some AI could say the same stuff, but you’d know it was coming from a computer, not experience. Maybe that would change over time, but I’m not convinced.
Such a Brave Little Toaster.
So should be pretty easy for a human to do then right? A lot easier than training an AI model to be able to spontaneously describe what’s happening on the race track at any given moment.
We’re not talking about replacing Bernstein and Woodward here…