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Apple employees outnumbered customers at Vision Pro launch in San Francisco’s Union Square::Apple’s new Vision Pro headset drew a sparse but eager crowd to San Francisco’s Union Square on Friday, for pickups and demos.

      • Thorny_Insight@lemm.eeEnglish
        6·
        11 months ago

        This also isn’t an iPod. The audience for something like this especially at that price is still quite limited. To me it’s pretty obvious that this is a peek into the future. Apple will just be one of the many companies doing glasses like this but this will be big.

      • ShustOneEnglish
        5·
        11 months ago

        Over $700 million in preorders for something that expensive is massive

        • dustyData@lemmy.worldEnglish
          1·
          11 months ago

          I would bet that R&D for something like this must be around several billion dollars, so this is not even breaking even when you add in marketing and production costs.

          • ShustOneEnglish
            2·
            11 months ago

            Right but this is preorder. How often does a preorder break even for Apple? How does this income compare to the size of normal preorders?

          • uis@lemmy.worldEnglish
            1·
            11 months ago

            All R&D was already done before them. So they already break even.