the platform’s most popular post types, the megathread, which is a sort of one-stop-shop for discussions about popular topics. Similar to megathreads, free-form ads are meant to help readers get the information they need quickly. The company says the new ad format would be a good way to do things like launch a product or introduce a brand to a new audience.

imagine seeing a new mega thread each time a brand releases a new flavor of deodorant or something