• sugar_in_your_tea@sh.itjust.works
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    8 months ago

    They could block video scrubbing at ad markers. I’m not sure how easy that is to circumvent, but it’s probably harder than the current ad blockers, which just block network requests.

    • CileTheSane@lemmy.ca
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      8 months ago

      Anything that causes the video player to behave differently during the ad is a clear marker to ad blockers that “THERE IS AN AD HERE!”

      The hardest thing to block would be just making the ad a direct part of the video, which behaves like the rest of the video. This would reduce the effectiveness of ad blockers filtering it out significantly, but then users would be able to skip ads they don’t want to watch and we can’t have that…

        • CileTheSane@lemmy.ca
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          8 months ago

          Yup, it would be so easy to do it in a way that is difficult for ad blockers to remove and doesn’t annoy the fuck out of the users, but it would allow users to manually skip them so they’re not going to do it.