It’s a nightmare scenario for Microsoft. The headlining feature of its new Copilot+ PC initiative, which is supposed to drive millions of PC sales over the next couple of years, is under significant fire for being what many say is a major breach of privacy and security on Windows. That feature in question is Windows Recall, a new AI tool designed to remember everything you do on Windows. The feature that we never asked and never wanted it.
Microsoft, has done a lot to degrade the Windows user experience over the last few years. Everything from obtrusive advertisements to full-screen popups, ignoring app defaults, forcing a Microsoft Account, and more have eroded the trust relationship between Windows users and Microsoft.
It’s no surprise that users are already assuming that Microsoft will eventually end up collecting that data and using it to shape advertisements for you. That really would be a huge invasion of privacy, and people fully expect Microsoft to do it, and it’s those bad Windows practices that have led people to this conclusion.
The Unity desktop’s search would display Amazon ads based on the query. https://en.wikipedia.org/wiki/Ubuntu#Conformity_with_European_data_privacy_law
It’s like the “nazi bar” anecdote. It always starts small. You let in a bit of ads, a bit of self-promotion, then the revenue reaches a plateau. You let in a little more ads, maybe a pop-up saying that you could be more secure. Then a few years later you have a Recall situation. If you let one nazi drink at your bar, he’ll bring his friends, and you’ll be running a nazi bar.
I don’t trust Canonical to act with integrity.