Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

  • sunbeam60
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    3 months ago

    I sort of agree. But…

    … In a world of adequate distribution and a form of universal income, we should all relish automation.

    That doesn’t preclude capitalism (investing for profit, the use of currency, interest rates etc), however, just needs a state with guts and capability to force redistribution.