Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.
Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.
Trump lifted the tariffs. At this point I think it was just a smoke screen so there would be less coverage of Elon taking over the Treasury.
There are no smoke screens with this government. They don’t “do X to cover for Y.” None of it is “a distraction.” They’re impulsive children. They do X because they want to do X. But what they have learned is that if you move fast and do a lot of bad things all at once, you usually get away with at least some of them.