In a post-capitalist society, people creating new things because they think it’s cool or good will need to be able to advertise it to people to convince them it’s worthwhile to even take the time out of their day for it. That’s just marketing but now without the bullshit. Otherwise how will new things ever get picked up and maybe even integrated into large production processes? Someone has to do persuasion, even if it’s not harmful persuasion with current marketing backwards methods