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Cute Russian comic. The home of the official English version is here if anyone wants to skip ahead (or support them): https://boosty.to/gabiconomics-en
Demand is the desire and ability of people to purchase a specific product or service at a given price. It reflects both interest in the item and the financial means to acquire it.
I think he’s always quite liked Gabi. I vaguely remember he offered her a job with higher pay running a second shop so he clearly recognises she’s quite capable.