The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • Wussy@lemmy.worldEnglish
    211·
    1 year ago

    They’re just trying to recoup the cost of being forced to install turn signals even though their drivers don’t need them.

    • mean_bean279@lemmy.worldEnglish
      48·
      1 year ago

      They’re recouping the costs of hiring an in house orthodontist to fix all them buck tooth grills they made.

      • NewNewAccount@lemmy.worldEnglish
        18·
        1 year ago

        They’re hideous. I feel bad for all the people that were finally in a financial position to afford an M3/M4 and have to drive around that monstrosity.

        Do they try to fool themselves into thinking it looks good?

        • gravitas_deficiency@sh.itjust.worksEnglish
          3·
          1 year ago

          I mean the 3/4 is… questionable. But have you seen the 7/X7…? Not to mention the godawful monstrosity that is the XM? Like… what the actual fuck were the designers thinking? And moreover, what fucking imbecilic marketing yahoo thought it was a good idea to unabashedly bastardize literally everything that ///M division was supposed to be about since it’s inception? Like, honestly, I don’t view it as a real “performance” (sub)brand anymore. It’s that bad.

          • jj4211@lemmy.worldEnglish
            1·
            1 year ago

            Hilarious if you look at the X5 it has a M package… which is just some cosmetics at this point.

          • fuckwit_mcbumcrumble@lemmy.worldEnglish
            1·
            1 year ago

            I actually prefer the 7 series over the 3 series looks. They’re both ugly, but at least the grill on the 7 series fits on the front of the car. The 3/4 series has to extend the hood upwards to fit the grill.

        • mean_bean279@lemmy.worldEnglish
          2·
          1 year ago

          What’s sad is that the motor is amazing, and the rear end and 3/4 view is beautiful. That front though instantly ruins it. It could have been an amazing car, but that front is just awful.

    • saltesc@lemmy.worldEnglish
      21·
      1 year ago

      My running theory for Audi is they started uniquely animating their indicators so people would use them. Not because they should, but because it made them feel special. Thus reducing the stereotype before getting to BMW levels.