I’m speaking of online data harvested through apps, websites, hardware (such as phones/streaming devices).
I mean if multiple versions of the same harvested data are being sold, wouldn’t the value decrease because of the competition? When it comes to aggregate data, how much financial value can there really be in knowing that a million office workers just clicked on the same cat meme?
How does the quantity of time and expense toward “personalization” not simply overshadow the return, given that no one can click on even a small percentage of those numerous ads, let alone buy the shit being advertised?
It just seems like there would come a time when the value of user data is sucked dry, or at least significantly decreased.
There already are tools out there that obfuscate your data by making it purposefully wrong, e.g. https://adnauseam.io/ is an ad blocker that also clicks every single ad sent your way.
Also benefiting the ad companies who charge per click, while not ever leading to a sale.