@BlackRose@slrpnk.net to Technology@lemmy.worldEnglish • 10 months agoMastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochkoasumetech.commessage-square294fedilinkarrow-up11.74K
arrow-up11.74Kexternal-linkMastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochkoasumetech.com@BlackRose@slrpnk.net to Technology@lemmy.worldEnglish • 10 months agomessage-square294fedilink
minus-square@ipkpjersilinkEnglish5•10 months agoEverybody has a breaking point, right? This could have been the breaking point for many people.
minus-squaremegane-kunlinkfedilinkEnglish4•10 months agoI’m looking at this as “various little breaking points” some very trivial, but when taken as a whole, could break someone’s tolerance, causing someone to be an eX-user.
minus-square@Whirlybird@aussie.zonelinkfedilinkEnglish1•10 months ago Everybody has a breaking point, right? This could have been the breaking point for many people. Something that literally makes no difference, like a name change?
minus-square@agent_flounderlinkEnglish3•10 months agoNo difference to you. If indeed people left because of that then it made a difference by definition.
minus-square@Hiccup@lemmy.dbzer0.comlinkfedilinkEnglish3•10 months agoThere’s a reason McDonald’s isn’t called Kroc’s.
minus-square@Whirlybird@aussie.zonelinkfedilinkEnglish1•10 months agoIf McDonald’s changed their name it works make no difference at this stage.
minus-squareFlying SquidlinkfedilinkEnglish4•10 months agoI don’t think you understand how important branding is. https://klintmarketing.com/35-rebranding-fails/
minus-square@Whirlybird@aussie.zonelinkfedilinkEnglish1•10 months agoI do, but it’s irrelevant when a company has 500 million users.
minus-squareFlying SquidlinkfedilinkEnglish3•10 months agoThose examples I showed you are companies the size of Twitter. It affected sales in a major way. Many of them had to walk it back.
Everybody has a breaking point, right? This could have been the breaking point for many people.
I’m looking at this as “various little breaking points” some very trivial, but when taken as a whole, could break someone’s tolerance, causing someone to be an eX-user.
Something that literally makes no difference, like a name change?
No difference to you. If indeed people left because of that then it made a difference by definition.
There’s a reason McDonald’s isn’t called Kroc’s.
If McDonald’s changed their name it works make no difference at this stage.
I don’t think you understand how important branding is.
https://klintmarketing.com/35-rebranding-fails/
I do, but it’s irrelevant when a company has 500 million users.
Those examples I showed you are companies the size of Twitter. It affected sales in a major way. Many of them had to walk it back.