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InevitableSwing [none/use name]@hexbear.net to Chapotraphouse@hexbear.netEnglish · 5 months ago

Netflix will show generative AI ads midway through streams in 2026

arstechnica.com

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Netflix will show generative AI ads midway through streams in 2026

arstechnica.com

InevitableSwing [none/use name]@hexbear.net to Chapotraphouse@hexbear.netEnglish · 5 months ago
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46
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  • cross-posted to:
  • movies@hexbear.net
  • Television@lemm.ee
  • technology@lemmit.online
  • hackernews@lemmy.bestiver.se
  • technology@lemmy.zip
  • entertainment@beehaw.org
  • technology@lemmy.world
Netflix is trying to grow ad revenue quickly.
  • peeonyou [he/him]@hexbear.net
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    5 months ago

    What does this mean? It doesn’t specify what “ai generated” advertising is. Are they going to try to generate an ad in the context of what you’re watching so you don’t know it’s not part of the show? or…?

    • Owl [he/him]@hexbear.net
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      5 months ago

      Hello [account holder name] from [account holder town], I’m [name of character] from the hit series [whatever you’re watching]. When I’m not busy [plot of thing] I enjoy using [product]. [product]! It’s [slogan]!

      • peeonyou [he/him]@hexbear.net
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        5 months ago

        oh god… please no

    • moondog [he/him]@hexbear.net
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      5 months ago

      Cerveza Cristal!

      • Le_Wokisme [they/them, undecided]@hexbear.net
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        5 months ago

        ah a fellow star wars fan

    • JoeByeThen [he/him, they/them]@hexbear.net
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      5 months ago

      They already do that with updated product placements.

    • Tabitha ☢️[she/her]@hexbear.net
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      5 months ago

      I think if there was a thing, like the character got fast food, whoever gave the highest bid for the quarter (tacobell, pizza hut, etc.) had their logos automatically placed onto the character’s food bags/cups, I don’t think that would be any more problematic than regular product placement, but I feel like they’ve got something much worse planned. Pirates would see a snapshot of time though.

      • peeonyou [he/him]@hexbear.net
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        5 months ago

        yeah… that could also be used to track who is recording and uploading things too… hmm

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