In the middle of posting this, someone just told me that many previously colonized countries have to outport their goods at an uneven exchange, and India has their culture as a product. Is there a lot of white washing disrespectful appropriation? Are there lots of cults too?
Its really the hippy movement with the advent of acid and a “modern” interest in third world brown people for being spiritual noble savages (as a result of being closer to precapitalist relations to production compared to the west), as well as the bourgeoning capitalist class wanting to promote nationalism on an international scale especially in regards to tourism (look at japan).
India and the whole subcontinent genuinely has an incredible cultural history that deserves to be shared with the world, but under capitalist relations a big part of it revolves around bourgeois nationalism.