Like The Whole Thing Is The Headline This Would Normally Be The Subheader Of My Post Proposing A New Radical Way Of Doing Journalism But It’s Actually Still Just The Header Of The Everything Headline All The Time This Is How We Capture And Keep Readers Eyeballs
I think book titles in the US became like that, ‘title: sentence’, not sure if it was for SEO reasons or a modern marketing ‘innovation’, or just a fad
they just returned to tradition. old books sometimes had incredible titles.
The Sack of the Holy Ancient City of Magdeburg: A Treatise Comprising Evidences of Satanry Against the Vile, Unholy Papist Hermaphroditic Count of Tilly, by the Recalcitrant and Most Holy Alliance of All the True Christians of Brandenburg
At a certain point it becomes easier to remember and use the ISBN in conversation.
Badposting: Or How I Learnt To Stop Worrying And Love The Bean