I don’t think it’s actually beneficial to be shit at marketing at any period, honestly. Like even marketing that the ideas of the socialist leadership are going to be beneficial when implemented well is msrketing, or at least utilizes the same skills. The methods and such will inevitably shift significantly, but marketing and propaganda are in distinct at that point.
I just mean that people in a post-capitalist society will still need to convince each other to use their limited time on earth to give their production the time of day. For example, artists are still gonna have to market their songs to get people to listen, even if the motive for it is different (not profit, but notoriety or being accepted as an artist for their contribution to society). If I make a new design for a train wheel, I still gotta convince people it’s worth their time to even analyze it for improvements. Even without profit, we will probably have people who think they found/made a good thing when it’s actually shit. Making a filter for time wasted means some convincing of others is necessary
in a post-revolutionary context it would just be education, and those future people, if they ever exist, will have to figure out how to prevent dipshits from deciding that kings or CEOs were cool and should be reestablished.
In a post-capitalist society, people creating new things because they think it’s cool or good will need to be able to advertise it to people to convince them it’s worthwhile to even take the time out of their day for it. That’s just marketing but now without the bullshit. Otherwise how will new things ever get picked up and maybe even integrated into large production processes? Someone has to do persuasion, even if it’s not harmful persuasion with current marketing backwards methods
I don’t think it’s actually beneficial to be shit at marketing at any period, honestly. Like even marketing that the ideas of the socialist leadership are going to be beneficial when implemented well is msrketing, or at least utilizes the same skills. The methods and such will inevitably shift significantly, but marketing and propaganda are in distinct at that point.
I don’t know if it will be very important in a post-capitalist Star Trek-like world but hey it’s pretty hard to imagine.
It’s certainly not good to be bad at it now though and I feel like communists heavily neglect it.
I just mean that people in a post-capitalist society will still need to convince each other to use their limited time on earth to give their production the time of day. For example, artists are still gonna have to market their songs to get people to listen, even if the motive for it is different (not profit, but notoriety or being accepted as an artist for their contribution to society). If I make a new design for a train wheel, I still gotta convince people it’s worth their time to even analyze it for improvements. Even without profit, we will probably have people who think they found/made a good thing when it’s actually shit. Making a filter for time wasted means some convincing of others is necessary
in a post-revolutionary context it would just be education, and those future people, if they ever exist, will have to figure out how to prevent dipshits from deciding that kings or CEOs were cool and should be reestablished.
In a post-capitalist society, people creating new things because they think it’s cool or good will need to be able to advertise it to people to convince them it’s worthwhile to even take the time out of their day for it. That’s just marketing but now without the bullshit. Otherwise how will new things ever get picked up and maybe even integrated into large production processes? Someone has to do persuasion, even if it’s not harmful persuasion with current marketing backwards methods